Digital Morphogenesis

Digital morphogenesis refers to the applicability of the digital media not as the conventional implement for visualization but rather as been a generative implement used in the transformation process and derivation in its form. Its aim is exploring the possibilities of the different forms that are of importance in respect to the highly emerging generative techniques in digital forms. It is the process of survey into the computational architectures brought out by digital processes.It bases its scope of study on computational architectures basing its views on isomorphic surfaces, topological space, keyshape animation, genetic algorithms, dynamics, kinematics and parametric designs. The current architectural technology has seen the establishment of many digital infrastructures in buildings and cities. The new technological architecture is been replaced by the emerging computational architectures that are modeled in form of non-Euclidean space geometries, topological designs, genetic alg orithms above other methodologies.The current nature of architecture is undergoing a metamorphosis and a recasting process on experimenting the computational techniques, topological geometries as well as the kinematics and generative spaces of architectural sculptures. Therefore, the creative and generative potentials held by digital media are bringing up new architectural dimensions. (http://faculty. arch. usyd. edu. au/kcdc/journal/vol6/papers/fischer_html/index. html)Architectural work in the digital era seeks to address the broad scope of architectural practices in correspondence to how the digital technology is radically giving a change about the conception of buildings, their building process and their designs. Digital morphogenesis has brought about changes that are digitally driven changing the traditional foundations of the architectural work. It has also led to change in the effects grounded by the current architectural process by evaluating derivative processes that bring change in the architectural process.It is a hope for even brighter future when current activities in the architectural process is developed to yet more technologically visible frontiers. Digital morphogenesis has captured the use of software and hardware in bringing evolution to design computing which is used in developing structures, shapes as well as various functions held by human habitations. It has therefore enhanced a generative process in recognizing valuable support towards designing explicit paradigms that address the finding nature towards human understanding for architecture.(http://faculty. arch. usyd. edu. au/kcdc/journal/vol6/papers/fischer_html/index. html) Digital morphogenesis comes as a wide spread phenomena which captures a varied dimension of architectural artifacts. Firstly, computational architectures imply to the process of computation that yields transformations and origination of digital morphogenesis. The forms of computational architectures are also widel y varying. The resulting implications of this technology have brought light in the search of technological advancement in the world.It has developed architectural design as a component of three forms which include the animate form, physical and the traditional forms. Animate form is that which conceives change as a result of force action. This employs the use of dynamic motions that generate architectural forms. The physical form is that whose resolution accrues at one point in time as governed by changes in the rates of motion. The physical form of architecture is that whose definition can be through static coordinates. (Branko, 2003)Digital morphogenesis has led to fundamental interaction in the traditional states of architectural perceptions to yield a framework of values that are instrument in advanced approaches, efficiencies and environmentally friendly physical artifacts of buildings. Generally, digital morphogenesis brings light into the foundations of architecture where bui lding process is monitored and engineered in a framework of process that are featured towards bringing creative and inventiveness in the world of architectural technology (Branko, 2003)

Anthem Essays - Sin, Social Philosophy, Crime, Evil, Vices, Hero

Anthem Essays - Sin, Social Philosophy, Crime, Evil, Vices, Hero Anthem The word ?I? makes one an individual. In Ayn Rand?s Anthem the word ?I? is lost and there is no individual. Just the collective people working for a common goal. The individual cannot survive in this world because it is a sin to set yourself apart as an individual. If it is a sin to be an individual wouldn?t it be impossible to live without sinning. Equality 7-2521 lives in this world and he is beginning to think there is something more. So therefore a conflict springs forth from what he is and what he is taught to be. Equality 7-2521 lives in a world that controls all. In this world you have no decisions to make because you aren?t given any. Everything is decided for you. Our hero, Equality 7-2521, wants to make his own decision. This is a sin. You aren?t allowed preference in his world. What our hero doesn?t realize is that he is longing for freedom and individuality. In his world Equality 7-2521 is not an individual. No one is. Everyone is working for everyone else, in a group. This is our hero?s dilemma. He had such an urge to follow his free will that he strayed away from his job, that was chosen for him, and left to do his own work. He thought that if he worked for the common good that he would be given the job he wanted. This was not so because he did the work by himself. And anything done by one person must be evil. Our hero struggled to become what he was taught to be, but his own preference and free will took over. He was shunned for this and told he was evil just for believing he was different from everyone else. Once Equality 7-2521 leaves this world to be by himself, he begins to question the world he lives in. This is the first time he has dared question the world he was given. We all accept the world we live in. Equality 7-2521 is happy being by himself. He asks himself that if this is evil then what is good. He begins to realize the true nature of life. He realizes that being with other people all the time is only good if you choose to. He meets up with the woman he loves and cherishes every moment he spends alive. For the first time in his life he is happy to be alive. Before he always didn?t care either way whether he was alive or dead. When he is at last introduced to the word ?I?, he weeps. He lived his whole life with never knowing why he was alive and never believing he had a purpose. Our hero is an individual now and he knows it is not evil.

12 Effective Ways To Expand Your Facebook Engagement - CoSchedule Blog

12 Effective Ways To Expand Your Facebook Engagement Blog In the social media world, every tiny detail matters for the overall big picture. Social media engagement is one of those things that cant be overlooked, especially on Facebook. Facebook is the highest used social media platform, so its no brainer that you want engagement there. Plus, with organic reach declining, you want to make sure every post counts. There are some commonly known tactics for  increasing Facebook engagement: Using  visuals Curating content Posting at the best times But what about the tactics we dont think about? The ones that arent so obvious? Lets take a look at some unique ways to boost your Facebook engagement. 12 Effective Ways To Expand Your Facebook EngagementThe Facebook Engagement Tactics You Need To Try 1. Share videos for 135% more reach Visuals are eye-catching when your audience is  scrolling through their news feed. It's been proven time and time again that visuals help improve engagement, but what about videos? Research shows that videos have a 135% greater organic reach compared to photos. That's a crazy high number. Not only does adding videos into your social media strategy increase engagement, but it's also SUPER easy to upload videos. No really...it's as simple as 1, 2, 3: Click  Photo/Video at the top of your News Feed or Timeline Choose a video Click Post Facebook will process your video for you and let you know when it's ready to view. While it's processing, you can click Edit  to add a title and add tags. We've  also launched our new Social Video feature. You can schedule, share, and manage all of your social media videos directly in . Let us do all the work for you! 2. Post standalone graphics to share quick tips Most of the images you're posting on Facebook have a link relating to the image. At , we do this on our own Facebook page. We post a graphic and then add a link to a blog post. But then we had to stop and ask ourselves, "Are all these links benefitting our audience?"  We tested this theory by posting standalone graphics. We wanted test whether posts without links received better reach than posts with links and to mix up the kind of content we're creating and sharing. The results were impeccable. A standalone graphic is an image that gives useful information on its own without needing a link back to something. For our standalone graphics, we give tidbits of information and quotes from well-known marketers. We found that these graphics resonated higher with our audience and had an increased engagement rate compared to our link posts. Create standalone graphic using these awesome tools: Canva  (free, paid) Photoshop (paid subscription) Piktochart  (free, paid) Visage  (free, paid) 3. Show your brand's personality Every piece of content you post on Facebook should portray your company's personality. The best way to showcase this is by sharing  team pictures of your office shenanigans. Let your audience know that you aren't a social media robot you're a real person. We've tried this on our own Facebook and the results were outstanding. Wishpond's data  showed that  photo posts get 120% more engagement than the average post, so imagine the potential of personality photos. Don't spam your audience with information about your product or service all the time. Believe it or not, your audience wants to get to know the faces behind the logo. Share photos of all the awesome things that happen in your office. Update your header photo to display your team. Ask your audience to help you settle an office debate. When responding to comments, use names and include yours. Recommended Reading: 10 Fundamental Ways To Boost Your Facebook Organic Reach 4. Use  Facebook Live for 3x longer viewing As we know now, posting videos on Facebook does in fact increase engagement. Something even more powerful than Facebook videos is *drum roll please* Facebook Live. Studies show that people spend 3x longer watching video which is live compared to video that's been pre-recorded. Use Facebook Live to share tips, give demos, or just to thank your audience. To get started with Facebook Live get out your mobile phone and: Go to your Facebook business profile and open up the status bar. Tap the Live icon, which is a red button shaped like a person. Allow  Facebook to access your camera and microphone. Describe your live video (optional) Press the blue Go Live icon. There is a way to use Facebook Live on your laptop or desktop. Although this is not for creating live videos from your computer's webcam. This will create a live video, streamed directly from your professional video equipment or encoding software. Here's a walkthrough from Mashable: If you want to shoot Facebook Live from your laptop or desktop: Click on Publishing Tools at the top of your Facebook page. Then click on Videos on the left menu. Then click on the +Live  button on the top right. Then copy the stream key from your video software into the window that appears. (Most of the time it will already be filled in.) Click the blue Go Live icon. Facebook Live videos get 3x longer views than pre-shot video.Recommended Reading: How To Do Facebook Video Marketing The Right Way 5. Create a Facebook User group for maximum engagement Does your audience have questions often? Do you have super fans? If so, creating a Facebook user group for your business might be beneficial. Let your audience know that you've created a Facebook user group. This way your most dedicated fans can join and discuss your product with other users. Make sure you are checking this group page on a regular basis. You can even treat the user group like a VIP club, where members get exclusive info on  features before they launch. Some ways you can connect with these users are: Get feedback on new features.  With Facebook groups, you can create polls directly within the group. Ask these users how they feel about a new product or what they would like to see next. Share your company's  achievements.  Remember, these are your super fans, and they care about the progress you're company has made. If your business wins an award, share a quick post in the user group. Answer questions. One of the main reasons for a Facebook user group is so these members can interact and ask questions about your product. Don't let your fans do all the talking. Jump in and share your insights. Join our user group! 6. Pin posts for higher visibility According to SumoMe, pinning content onto Twitter brings 5x more engagement. The same goes for Facebook. Wait, what? Yes, you can pin on Facebook! Pinning posts on Facebook will bring that post to the top of your page for however long you want it there. This way, that specific post will receive high visibility when viewers visit your Facebook page. To pin on Facebook, simply: Select the post you want pinned on your Facebook page. Click the drop down arrow at the top right corner of the post. Select Pin To Top. Tada! You have a pinned post. To unpin a post from your profile page, follow the same steps except this time you will select Unpin From Top. Try it out! Recommended Reading: How To Increase Visibility With Social Media Optimization 7. Create Facebook Ads for quick engagement Here are some shocking stats to take away from Zephoria. At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)- combined. That's a lot of users to keep track of. The best way to target the right audience for your business, is through Facebook ads. You have to spend money in order to make money. Facebook ads are a guaranteed way to reach more people and bring engagement to your page. To create Facebook ads: Decide which type of ad you want.  Choose from promoting your page, promoting a post, or promoting your sign up button. Choose your audience.  You can select your audience by location, age, gender, interests and more. Set your budget and schedule. Set a daily or lifetime budget and schedule how long you want it to run. Set your ad live.  Once you've narrowed down what type of ad, your target audience, and your budget. For more info, Kissmetrics has an awesome guide on Facebook ads to help get you started. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How To Build It) 8. Drive traffic from other social media sites Is your business on Twitter? How about LinkedIn? Maybe even Instagram? Chances are, your business is on more than one social channel. Use these sites as a gateway to bring your audience to your Facebook company page. For example, when your Twitter followers mention your company, you can occasionally respond back by encouraging them to check out your Facebook page. Remember not to respond to every mention this way so you don't come across as spammy. Only encourage your followers to check out your Facebook page if you truly think they would. 9. Add a CTA button to boost promotion Want to promote your website? Or a new video? Facebook provides several different Call-to-Action buttons you can add directly into your cover photo including: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Bring your audience a step further by promoting your business in a different way; with the click of a button.  You'll also need an an awesome Facebook cover photo  for  your Call-to-Action button to  be  successful. To add a CTA button to your Facebook page: Go to your Page's cover photo and click + Add a Button. Choose your call-to-action, and enter the URL for your website. Click Create. Customizing a CTA button is a simple method to bring more traffic to where ever you need it. It also makes your Facebook page look more professional. Consider adding one to your business page. 10.  Create graphics for your profile that are branded + clear Your Facebook profile picture and cover photo show your audience what your company is all about. In order for you audience to engage with you, your Facebook page must be inviting. This means that you need to have a SUPER, AWESOME, FANTASTIC profile and cover photo. Okay...maybe not that extreme, but you should create graphics for your profile that are clearly unique to your brand. Post Planner  noticed your profile picture appears in: The news feed of your followers. Posts on your page's Timeline. Replies in comments. Comments posts you make on other pages while using your page. It's seen in many different places! So be sure to use your logo as your profile picture that is clear and sized correctly. For your cover photo choose a photo that: Showcases your personality. Promotes a new feature or product. Describes your product, like how the Kissmetrics cover photo does. Highlight upcoming events. Above all, have fun with your profile profile picture and cover photo! Be unique and stand out. On Facebook, be unique and stand out.11.  Participate in Facebook groups within your industry We've talked about creating a Facebook user group page for your own company, but what about participating in other groups? Participating in Facebook groups allows you provide helpful and informative advice or to start relevant discussions that can help generate interest in your brand. Search for other brands within your industry and see if they have a group page, then simply join it. Your primary reason to be in a group is to participate in other people’s discussions, not to start them. So answer, chime in and let the community guide the discussion. When participating, don’t shamelessly promote your content. Don’t just  share, but participate! Join several different groups that are relevant to your company or brand that you can participate in regularly. This will help get the word out about you from other members. 12. Create  an event via your Facebook page Creating and hosting events on Facebook is something that often gets forgotten about, but is great for engagement. Rather than just updating a post about an upcoming event, create a Facebook event for it. It's like being invited to an exclusive party, except everyone gets invited. Consider creating events that are hosted by your page, such as: A sale. An ongoing promotion. A special event. A new feature launch. Then, invite people who have liked your page to the event. The great thing about Facebook events is that, whether they are attending or just interested in the event, they will continue to receive information whenever you update the event page. BONUS: Their friends will be able to see if they are attending and may also be drawn to your page. Sprout Social  found  the 13 best ways to plan and organize a Facebook event:

World Vision Advertising Managerial Objectives Essay

World Vision Advertising Managerial Objectives - Essay Example To begin with, World Vision is among the many organizations that provide relief and support to the marginalized or underprivileged members of the society. The company has achieved these objectives bearing in mind the challenges it encounters in its endeavors. Lack of government support is the main challenge that affects the organization. Therefore, donors are the main source of support and funds for the company. It is also difficult for the company to have volunteer employees (see World Vision International 2012). Therefore, the marketing objective should target volunteers, potential donors and other sources of funds. This is only possible through creating awareness in the targets about the company. The management should use the benefit of the company being a Christian organization to influence different people for support. People always want to help but lack organizations that they can trust. Therefore, the management should use some of the children that the organization has helped to try to influence potential donors to support its activities. Children and women are the most vulnerable members of the society and the combination of religion and provision of care will attract many parties. To achieve this objective, the company can use a series of advertisement to try to lure supporters and volunteers into the company. The adverts should mainly feature children, which captures the attention of many individuals in the society. The best advert is the one that captures the attention and concern of individuals in the society. World Vision enjoys the benefits of a Christian organization. Christians share the notion that helping those in need is part of their moral obligations. The management should embark on a campaign that targets Christian societies and organizations. This is through enlightening the societies about the mission and vision of the company